PLASTIC FREE PACKAGING – Recyclable cardboard box and home compostable film. SUPPORTS LOCAL FARMERS – Alara source all oat, barley and rye flakes from British growers. A balanced blend of 12 natural ingredients. Nothing but the best goes in: full of natural goodness British grown flakes of oats, barley, rye and crunchy wheat, mixed with sweet dates, apricots and raisins, earthy sunflower seeds and a touch of cinnamon. In 1975, Alara was the first cereal manufacturer to make no added sugar muesli. This very first recipe was made in a squat in Tolmers Square in London and it was very popular. To celebrate Alara's long years of making healthy and delicious products, they decided to re-launch this original recipe. They have reformulated it, brought it up to date and made it nut-free and organic. They hope you like it as much as our customers did all those years ago.